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Consumer behaviour /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Consumer behaviour // Isabelle Szmigin & Maria Piacentini.
作者:	Szmigin, Isabelle.
其他作者:	Piacentini, Maria.
出版者:	Oxford, United Kingdom ;Oxford University Press,c2018.
面頁冊數:	xxix, 492 p. :ill. (chiefly col.) ;25 cm.
標題:	Consumer behavior. -
ISBN:	9780198786238 (pbk.) :
ISBN:	0198786239 (pbk.)

Consumer behaviour /
Szmigin, Isabelle.

Consumer behaviour /Isabelle Szmigin & Maria Piacentini. - 2nd ed. - Oxford, United Kingdom ;Oxford University Press,c2018. - xxix, 492 p. :ill. (chiefly col.) ;25 cm.

Includes bibliographical references and index.

Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour.

ISBN: 9780198786238 (pbk.) :NT1384

LCCN: 2017956302Subjects--Topical Terms:

146707
Consumer behavior.

LC Class. No.: HF5415.32 / .S93 2018

Dewey Class. No.: 658.8342

Consumer behaviour /
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245 1 0 $a Consumer behaviour / $c Isabelle Szmigin & Maria Piacentini.
250 $a 2nd ed.
260 # $a Oxford, United Kingdom ; $a New York, NY : $b Oxford University Press, $c c2018.
300 $a xxix, 492 p. : $b ill. (chiefly col.) ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour.
505 0 # $a The ideal introduction to consumer behavior offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout and complemented by practitioner insights, consumer insights, research insights, and case studies. This edition offers brand new coverage of ethics and sustainability, and enhanced coverage of digital consumer behavior. Extensively refreshed examples include interactive advertising on Snapchat, social media marketing by Maybelline in China, use of augmented technology by L'Oreal, and culturally reflective advertising by McCain. -- Back cover.
650 # 0 $a Consumer behavior. $3 146707
700 1 # $a Piacentini, Maria. $3 1000121873