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Direct, digital & data-driven marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Direct, digital & data-driven marketing // Lisa Spiller.
其他題名:	Direct, digital and data-driven marketing
作者:	Spiller, Lisa.
出版者:	Los Angeles :SAGE,c2020.
面頁冊數:	xxviii, 752 p. :ill. (some col.), maps, ports. ;25 cm.
標題:	Direct marketing. -
ISBN:	9781529708189 (bound)
ISBN:	1529708184 (bound)
ISBN:	9781529708172 (pbk.) :
ISBN:	1529708176 (pbk.)
ISBN:	9781529712292 (ePub ebk.)

Direct, digital & data-driven marketing /
Spiller, Lisa.

Direct, digital & data-driven marketing /Direct, digital and data-driven marketingLisa Spiller. - 5th ed. - Los Angeles :SAGE,c2020. - xxviii, 752 p. :ill. (some col.), maps, ports. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781529708189 (bound)

Nat. Bib. No.: GBB9K1786bnbSubjects--Topical Terms:

148399
Direct marketing.

LC Class. No.: HF5415.126 / .S755 2020

Dewey Class. No.: 658.872

Direct, digital & data-driven marketing /
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020 $a 9781529708189 (bound)
020 $a 1529708184 (bound)
020 $a 9781529708172 (pbk.) : $c NT1387
020 $a 1529708176 (pbk.)
020 $a 9781529712292 (ePub ebk.)
035 $a (OCoLC)1138894708
040 $a UKMGB $b eng $c UKMGB $d OCLCO $d LTSCA $d UOH
050 # 4 $a HF5415.126 $b .S755 2020
082 0 4 $a 658.872 $2 23
100 1 $a Spiller, Lisa. $3 1000128166
245 1 0 $a Direct, digital & data-driven marketing / $c Lisa Spiller.
246 3 # $a Direct, digital and data-driven marketing
250 $a 5th ed.
260 # $a Los Angeles : $b SAGE, $c c2020.
300 $a xxviii, 752 p. : $b ill. (some col.), maps, ports. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Direct marketing. $3 148399

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六樓西文書庫 (6th Floor-Western Books)

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