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Neighborhood branding, identity and tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Neighborhood branding, identity and tourism // Staci M. Zavattaro.
Author:	Zavattaro, Staci M.,
Published:	London :Routledge, Taylor & Francis Group,2019.
Description:	ix,110 p. :ill. ;23 cm.
Notes:	"Routledge focus"--cover.
Subject:	Place marketing - Florida -
ISBN:	1138573566
ISBN:	9781138573567 (bound) :

Neighborhood branding, identity and tourism /
Zavattaro, Staci M.,1983-

Neighborhood branding, identity and tourism /Staci M. Zavattaro. - London :Routledge, Taylor & Francis Group,2019. - ix,110 p. :ill. ;23 cm. - Routledge focus in tourism.

"Routledge focus"--cover.

Includes bibliographical references (p. [99]-107) and index.

So, what is a neighborhood? -- Orlando's neighborhood philosophy -- Emotional reasons for choosing a neighborhood -- Pragmatic reasons for choosing a neighborhood -- OrlandoUnited : community cohesion after Pulse -- Theorizing neighborhood brands.

"This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word 'Orlando' is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies"--

ISBN: 1138573566Subjects--Topical Terms:

1000131123
Place marketing
--Florida

LC Class. No.: G155.U6 / Z28 2019

Dewey Class. No.: 910.688

Neighborhood branding, identity and tourism /
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020 $a 9781138573567 (bound) : $c NT1194
020 $z 9781351330794 (ePub ebook)
020 $z 9781351330800 (PDF ebook)
020 $z 9781351330787 (Mobipocket ebook)
020 $z 9780203701522 (ebk.)
035 $a (OCoLC)1080997846
035 $a (OCoLC)on1080997846
035 $a 991033212860605251
040 $a YDX $b eng $c YDX $d UKMGB $d OCLCO $d OCLCF $d COO $d DGW $d OCLCO $d IAO
050 # 4 $a G155.U6 $b Z28 2019
082 0 4 $a 910.688 $2 23
100 1 $a Zavattaro, Staci M., $d 1983- $3 1000131122
245 1 0 $a Neighborhood branding, identity and tourism / $c Staci M. Zavattaro.
260 # $a London : $b Routledge, Taylor & Francis Group, $c 2019.
300 $a ix,110 p. : $b ill. ; $c 23 cm.
490 0 $a Routledge focus in tourism
500 $a "Routledge focus"--cover.
504 $a Includes bibliographical references (p. [99]-107) and index.
505 0 # $a So, what is a neighborhood? -- Orlando's neighborhood philosophy -- Emotional reasons for choosing a neighborhood -- Pragmatic reasons for choosing a neighborhood -- OrlandoUnited : community cohesion after Pulse -- Theorizing neighborhood brands.
520 # $a "This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word 'Orlando' is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies"-- $c Provided by publisher.
650 # 0 $a Place marketing $z Florida $z Orlando. $3 1000131123
650 # 0 $a Tourism $x Marketing. $3 160262
650 # 0 $a City promotion $z United States. $3 1000131124
650 # 0 $a Branding (Marketing) $3 187439