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Account-based marketing :how to target and engage the companies that will grow your revenue /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Account-based marketing :/ Chris Golec, Peter Isaacson, Jessica Fewless.
其他題名:	how to target and engage the companies that will grow your revenue /
作者:	Golec, Chris.
其他作者:	Fewless, Jessica.
出版者:	Hoboken, New Jersey :Wiley,c2019.
面頁冊數:	vii,210 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Industrial marketing. -
ISBN:	9781119572008 (bound) :

Account-based marketing :how to target and engage the companies that will grow your revenue /
Golec, Chris.

Account-based marketing :how to target and engage the companies that will grow your revenue /Chris Golec, Peter Isaacson, Jessica Fewless. - Hoboken, New Jersey :Wiley,c2019. - vii,210 p. :ill. ;24 cm.

Includes index.

The sweet spot -- Building blocks -- Getting buy-in -- Your target account list -- Attracting your target accounts -- Boosting engagement -- Converting and closing -- Measuring what matters -- Scaling your ABM efforts -- Enhancing ABM with technology -- Guiding ABM ever higher.

"Business-to-business (B2B) companies spend 40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish."--

ISBN: 9781119572008 (bound) :NT727

LCCN: 2018054779Subjects--Topical Terms:

151200
Industrial marketing.

LC Class. No.: HF5415.1263 / .G66 2019

Dewey Class. No.: 658.8/04

Account-based marketing :how to target and engage the companies that will grow your revenue /
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