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Authentic marketing :how to capture hearts and minds through the power of purpose /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Authentic marketing :/ Larry Weber.
其他題名:	how to capture hearts and minds through the power of purpose /
作者:	Weber, Larry.
出版者:	Hoboken, NJ :John Wiley & Sons,c2019.
面頁冊數:	xv, 236 p. :ill. ;24 cm.
Subject:	Marketing - Moral and ethical aspects. -
ISBN:	9781119513759$q(hbk.) :
ISBN:	1119513758$q(hbk.)

Authentic marketing :how to capture hearts and minds through the power of purpose /
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245 1 0 $a Authentic marketing : $b how to capture hearts and minds through the power of purpose / $c Larry Weber.
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300 $a xv, 236 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
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