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Content, the atomic particle of marketing :the definitive guide to content marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Content, the atomic particle of marketing :/ Rebecca Lieb with Jaimy Szymanski.
其他題名:	the definitive guide to content marketing strategy /
作者:	Lieb, Rebecca,
其他作者:	Szymanski, Jaimy,
出版者:	New York :Kogan Page Ltd,2017.
面頁冊數:	xvi, 223 p. :ill. ;24 cm.
標題:	Internet marketing. -
ISBN:	9780749479756 (pbk.) :

Content, the atomic particle of marketing :the definitive guide to content marketing strategy /
Lieb, Rebecca,

Content, the atomic particle of marketing :the definitive guide to content marketing strategy /Rebecca Lieb with Jaimy Szymanski. - New York :Kogan Page Ltd,2017. - xvi, 223 p. :ill. ;24 cm.

Includes bibliographical references and index.

About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media --Native advertising -- Organizing for content -- A culture of content --Global content strategy -- Real-time marketing -- Content marketing software-- Content marketing performance -- Contextual campaigns -- Index.

ISBN: 9780749479756 (pbk.) :NT837

LCCN: 2017010381Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .L54 2017

Dewey Class. No.: 658.8/02

Content, the atomic particle of marketing :the definitive guide to content marketing strategy /
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