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Marketing for nonprofit organizations :insights and innovations /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for nonprofit organizations :/ Stacy Landreth Grau.
其他題名:	insights and innovations /
作者:	Grau, Stacy Landreth,
出版者:	New York :Oxford University Press,2021.
面頁冊數:	xi, 225 p. :ill. ;24 cm.
附註:	Revised edition of the author's Marketing for nonprofit organizations, [2014]
標題:	Nonprofit organizations - Marketing. -
ISBN:	9780190090807 (pbk.) :

Marketing for nonprofit organizations :insights and innovations /
Grau, Stacy Landreth,

Marketing for nonprofit organizations :insights and innovations /Stacy Landreth Grau. - 2nd ed. - New York :Oxford University Press,2021. - xi, 225 p. :ill. ;24 cm.

Revised edition of the author's Marketing for nonprofit organizations, [2014]

Includes bibliographical references and index.

"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing processspecifically for nonprofit and social impact organizations. This book coversimportant topics to non-profit professionals: branding, target audienceselection, strategy, promotional tactics, including social media andevaluation. Insights are based primarily on academic research that has beenpublished and now translated into usable information for professionals.Innovations highlights organizations who are doing things a different wayand topics that are relatively new the field. The second edition includesmany updated examples as well as new information on several topics such associal enterprise, design thinking, collective impact and narratives innonprofits. Readers will find an organized, easy to read overview of theimportant considerations for marketing for new and established non-profitorganizations and foundations"--

ISBN: 9780190090807 (pbk.) :NT1083

LCCN: 2020033779Subjects--Topical Terms:

160487
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .G638 2021

Dewey Class. No.: 658.8

Marketing for nonprofit organizations :insights and innovations /
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