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Transgenerational marketing :evolution, expansion, and experience /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Transgenerational marketing :/ Rajagopal.
其他題名:	evolution, expansion, and experience /
作者:	Rajagopal,
出版者:	Cham, Switzerland :Palgrave Macmillan,c2020.
面頁冊數:	xxiii, 298 p. :ill. ;21 cm.
標題:	Marketing. -
ISBN:	9783030339289 (pbk.) :

Transgenerational marketing :evolution, expansion, and experience /
Rajagopal,1957-

Transgenerational marketing :evolution, expansion, and experience /Rajagopal. - Cham, Switzerland :Palgrave Macmillan,c2020. - xxiii, 298 p. :ill. ;21 cm.

Includes bibliographical references and index.

Part I. Theoretical foundations. Evolution of marketing scholarship ; Transgenerational entrepreneurship -- Part II. Growth of functional perspectives. Innovation and technology generations ; Growth of supply chain management ; Decision process across marketing generations ; Development of consumer behavior ; Industrial marketing generations.

ISBN: 9783030339289 (pbk.) :NT2783

Nat. Bib. No.: GBB9K1973bnb

Nat. Bib. Agency Control No.: 019648213UkSubjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .R35 2020

Dewey Class. No.: 658.8009

Transgenerational marketing :evolution, expansion, and experience /
LDR:01153cam a2200253 a 450 001 1000117117
003 OCoLC
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008 190930s2020 sz a b 001 0 eng d
015 $a GBB9K1973 $2 bnb
015 $a GBC0I0305 $2 bnb
016 7 $a 019648213 $2 Uk
016 7 $a 020013387 $2 Uk
020 $a 9783030339289 (pbk.) : $c NT2783
020 $z 9783030339265 (ebook)
035 $a (OCoLC)1121129271 $z (OCoLC)1206229262
035 $a on1121129271
040 $a YDX $b eng $c YDX $d GSE $d BDX $d UKMGB $d OCLCF $d YDXIT
050 # 4 $a HF5415 $b .R35 2020
082 0 4 $a 658.8009 $2 23
100 0 $a Rajagopal, $d 1957- $e author. $3 1000141171
245 1 0 $a Transgenerational marketing : $b evolution, expansion, and experience / $c Rajagopal.
260 # $a Cham, Switzerland : $b Palgrave Macmillan, $c c2020.
300 $a xxiii, 298 p. : $b ill. ; $c 21 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Part I. Theoretical foundations. Evolution of marketing scholarship ; Transgenerational entrepreneurship -- Part II. Growth of functional perspectives. Innovation and technology generations ; Growth of supply chain management ; Decision process across marketing generations ; Development of consumer behavior ; Industrial marketing generations.
650 # 0 $a Marketing. $3 147453
650 # 0 $a Strategic planning. $3 146621
650 # 0 $a Consumer behavior. $3 146707

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六樓西文書庫 (6th Floor-Western Books)

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