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Marketing strategy for the creative and cultural industries /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing strategy for the creative and cultural industries // Bonita M. Kolb.
作者:	Kolb, Bonita M.
出版者:	London ;Routledge,c2021.
面頁冊數:	vii, 324 p. ;24 cm.
附註:	Includes bibliographical references and index.
標題:	Arts - Marketing. -
ISBN:	9780367419776(pbk.):

Marketing strategy for the creative and cultural industries /
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040 $a DLC $b eng $c DLC $d NHU
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082 0 0 $a 700.688 $2 23
100 1 $a Kolb, Bonita M. $e author $3 1000143564
245 1 0 $a Marketing strategy for the creative and cultural industries / $c Bonita M. Kolb.
250 $a 2nd ed.
260 # $a London ; $a New York, NY : $b Routledge, $c c2021.
300 $a vii, 324 p. ; $c 24 cm.
490 0 $a Discovering the creative industries.
500 $a Includes bibliographical references and index.
520 # $a "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- $c Provided by publisher.
650 # 0 $a Arts $x Marketing. $3 1000088592
650 # 0 $a Performing arts $x Marketing. $3 1000002064
650 # 0 $a Cultural industries $x Management. $3 1000088593