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Absolute essentials of digital marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Absolute essentials of digital marketing // Alan Charlesworth.
Author:	Charlesworth, Alan,
Published:	London ;Routledge,c2021.
Description:	101 p. :ill. ;23 cm.
Notes:	Includes bibliographical references and index.
Subject:	Internet marketing. -
ISBN:	9780367859206(hbk.):

Absolute essentials of digital marketing /
Charlesworth, Alan,1956-

Absolute essentials of digital marketing /Alan Charlesworth. - 1st ed. - London ;Routledge,c2021. - 101 p. :ill. ;23 cm. - Absolute essentials of business and economics..

Includes bibliographical references and index.

"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--

ISBN: 9780367859206(hbk.):NT1553

LCCN: 2020022712Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / C477-2

Dewey Class. No.: 658.872 / C477-2

Absolute essentials of digital marketing /
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008 211005s2021 enka b 001 0 eng
010 $a 2020022712
020 $a 9780367859206(hbk.): $c NT1553
040 $a DLC $b eng $c DLC $d NHU
042 $a nbic
050 # 4 $a HF5415.1265 $b C477-2
082 0 0 $a 658.872 $b C477-2 $2 23
100 1 $a Charlesworth, Alan, $d 1956- $e author. $3 1000143586
245 1 0 $a Absolute essentials of digital marketing / $c Alan Charlesworth.
250 $a 1st ed.
260 # $a London ; $a New York : $b Routledge, $c c2021.
300 $a 101 p. : $b ill. ; $c 23 cm.
490 0 $a Absolute essentials of business and economics.
490 0 $a Routledge focus.
500 $a Includes bibliographical references and index.
520 # $a "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- $c Provided by publisher.
650 # 0 $a Internet marketing. $3 148374