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Fashion promotion :building a brand through marketing and communication /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Fashion promotion :/ Gwyneth Moore.
其他題名:	building a brand through marketing and communication /
作者:	Moore, Gwyneth,
出版者:	New York, NY :Bloomsbury Visual Arts,2021.
附註:	Includes bibliographical references and index.
標題:	Fashion merchandising. -
ISBN:	9781350090279(pbk.):

Fashion promotion :building a brand through marketing and communication /
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008 200623s2021 nyu ob 001 0 eng
020 $a 9781350090279(pbk.): $c NT824
040 $a DLC $b eng $c DLC $e rda
042 $a pcc
050 0 0 $a HD9940.A2
082 0 0 $a 746.9/20688 $2 23
100 1 $a Moore, Gwyneth, $e author. $3 1000143594
245 1 0 $a Fashion promotion : $b building a brand through marketing and communication / $c Gwyneth Moore.
250 $a 2nd ed.
260 # $a New York, NY : $b Bloomsbury Visual Arts, $c 2021.
490 0 $a Basics fashion management
500 $a Includes bibliographical references and index.
520 # $a "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- $c Provided by publisher.
650 # 0 $a Fashion merchandising. $3 165153
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Public relations. $3 149637