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Digital brand romance :how to create lasting relationships in a digital world /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Digital brand romance :/ Anna Harrison.
其他題名:	how to create lasting relationships in a digital world /
作者:	Harrison, Anna.
出版者:	New York, NY :Business Expert Press, LLCc2022.
面頁冊數:	xxi, 160,[1] p. :ill. ;23 cm.
標題:	Internet marketing. -
ISBN:	9781637422236$q(pbk.) :

Digital brand romance :how to create lasting relationships in a digital world /
Harrison, Anna.

Digital brand romance :how to create lasting relationships in a digital world /Anna Harrison. - 1st ed. - New York, NY :Business Expert Press, LLCc2022. - xxi, 160,[1] p. :ill. ;23 cm.

Includes bibliographical references and index.

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

ISBN: 9781637422236$q(pbk.) :NT744Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / H37 2022eb

Dewey Class. No.: 658.872

Digital brand romance :how to create lasting relationships in a digital world /
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020 $a 9781637422236$q(pbk.) : $c NT744
020 $z 1637422245$q(ebk.)
020 $z 9781637422243$q(ebk.)
035 $a (OCoLC)1304906137
040 $a ORMDA $b eng $e aacr2 $e pn $c ORMDA $d EBLCP $d OCLCO $d OCLCF
050 # 4 $a HF5415.1265 $b H37 2022eb
082 0 4 $a 658.872 $2 23
100 1 $a Harrison, Anna. $3 1000147706
245 1 0 $a Digital brand romance : $b how to create lasting relationships in a digital world / $c Anna Harrison.
250 $a 1st ed.
260 # $a New York, NY : $b Business Expert Press, LLC $c c2022.
300 $a xxi, 160,[1] p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
520 # $a In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Strategic planning. $3 146621
650 # 0 $a Success in business. $3 149567

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