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Design thinking for business growth :how to design and scale business models and business ecosystems /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Design thinking for business growth :/ Michael Lewrick ; graphic design, Donika Palaj.
其他題名:	how to design and scale business models and business ecosystems /
作者:	Lewrick, Michael.
其他作者:	Palaj, Donika
出版者:	Hoboken, NJ :Wiley,2022.
面頁冊數:	345 p. :ill. (some col.) ;20 x 25 cm.
標題:	Business planning. -
ISBN:	9781119815150$q(pbk.) :
ISBN:	9781119815181$q(adobe pdf)

Design thinking for business growth :how to design and scale business models and business ecosystems /
Lewrick, Michael.

Design thinking for business growth :how to design and scale business models and business ecosystems /Michael Lewrick ; graphic design, Donika Palaj. - Hoboken, NJ :Wiley,2022. - 345 p. :ill. (some col.) ;20 x 25 cm.

Includes bibliographical references and index.

"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."--

ISBN: 9781119815150$q(pbk.) :NT893

LCCN: 2021062101Subjects--Topical Terms:

147640
Business planning.

LC Class. No.: HD30.28 / .L4944 2022

Dewey Class. No.: 658.4/012

Design thinking for business growth :how to design and scale business models and business ecosystems /
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504 $a Includes bibliographical references and index.
520 # $a "Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- $c Provided by publisher.
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