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Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Event success :/ Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
其他題名:	maximizing the business impact of in-person, virtual, and hybrid experiences /
作者:	Alroy, Alon.
其他作者:	Ben-Shushan, Eran.
出版者:	Hoboken, NJ :Wiley,c2022.
面頁冊數:	ix, 257 p. :ill. ;24 cm.
標題:	Special events. -
ISBN:	9781119817154$q(hbk.) :

Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
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020 $a 9781119817154$q(hbk.) : $c NT1012
020 $z 1119817161$q(epub)
020 $z 111981720X$q(electronic bk.)
020 $z 9781119817161$q(epub)
020 $z 9781119817208$q(ebk.)
035 $a (OCoLC)1291584316 $z (OCoLC)1291191556
040 $a DLC $b eng $e aacr2 $c DLC $d OCLCO $d OCLCF $d OCLCO $d YDX $d ORMDA $d OCLCO $d N
042 $a pcc
050 0 0 $a GT3405
082 0 0 $a 394.2 $2 23
100 1 $a Alroy, Alon. $3 1000147738
245 1 0 $a Event success : $b maximizing the business impact of in-person, virtual, and hybrid experiences / $c Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
260 # $a Hoboken, NJ : $b Wiley, $c c2022.
300 $a ix, 257 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 237-239) and index.
520 # $a "Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."-- $c Provided by publisher.
650 # 0 $a Special events. $3 184872
650 # 0 $a Marketing. $3 147453
700 1 # $a Ben-Shushan, Eran. $3 1000147739
700 1 # $a Katz, Boaz. $3 1000147740