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国際標準書誌記述(ISBD)
Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
レコード種別:
言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:
Event success :/ Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
その他のタイトル:
maximizing the business impact of in-person, virtual, and hybrid experiences /
著者:
Alroy, Alon.
その他の著者:
Ben-Shushan, Eran.
出版された:
Hoboken, NJ :Wiley,c2022.
記述:
ix, 257 p. :ill. ;24 cm.
主題:
Special events. -
国際標準図書番号 (ISBN):
9781119817154$q(hbk.) :
Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
Alroy, Alon.
Event success :
maximizing the business impact of in-person, virtual, and hybrid experiences /Alon Alroy, Eran Ben-Shushan, and Boaz Katz. - Hoboken, NJ :Wiley,c2022. - ix, 257 p. :ill. ;24 cm.
Includes bibliographical references (p. 237-239) and index.
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."--
ISBN: 9781119817154$q(hbk.) :NT1012Subjects--Topical Terms:
184872
Special events.
LC Class. No.: GT3405
Dewey Class. No.: 394.2
Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
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maximizing the business impact of in-person, virtual, and hybrid experiences /
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0 ~に基づいて論評
所在地:
ALL
六樓西文書庫 (6th Floor-Western Books)
出版年:
巻次:
所藏資料
1 レコード • ページ 1 •
1
所蔵番号
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付属資料
E20884
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 394.2 A459 2022
一般(Normal)
在籍
0
5030000-1100010
1 レコード • ページ 1 •
1
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