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Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Event success :/ Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
その他のタイトル:	maximizing the business impact of in-person, virtual, and hybrid experiences /
著者:	Alroy, Alon.
その他の著者:	Ben-Shushan, Eran.
出版された:	Hoboken, NJ :Wiley,c2022.
記述:	ix, 257 p. :ill. ;24 cm.
主題:	Special events. -
国際標準図書番号 (ISBN):	9781119817154$q(hbk.) :

Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
Alroy, Alon.

Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /Alon Alroy, Eran Ben-Shushan, and Boaz Katz. - Hoboken, NJ :Wiley,c2022. - ix, 257 p. :ill. ;24 cm.

Includes bibliographical references (p. 237-239) and index.

"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."--

ISBN: 9781119817154$q(hbk.) :NT1012Subjects--Topical Terms:

184872
Special events.

LC Class. No.: GT3405

Dewey Class. No.: 394.2

Event success :maximizing the business impact of in-person, virtual, and hybrid experiences /
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245 1 0 $a Event success : $b maximizing the business impact of in-person, virtual, and hybrid experiences / $c Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
260 # $a Hoboken, NJ : $b Wiley, $c c2022.
300 $a ix, 257 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 237-239) and index.
520 # $a "Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."-- $c Provided by publisher.
650 # 0 $a Special events. $3 184872
650 # 0 $a Marketing. $3 147453
700 1 # $a Ben-Shushan, Eran. $3 1000147739
700 1 # $a Katz, Boaz. $3 1000147740