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UX research methods for media and communication studies :an introduction to contemporary qualitative methods /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	UX research methods for media and communication studies :/ Angela M. Cirucci and Urszula M. Pruchniewska.
其他題名:	an introduction to contemporary qualitative methods /
作者:	Cirucci, Angela M.
其他作者:	Pruchniewska, Urszula M.
出版者:	New York, NY :Routledge,c2022.
面頁冊數:	vii, 193 p. :ill. ;23 cm.
標題:	Human-computer interaction - Research -
ISBN:	9781032018669$q(pbk.) :
ISBN:	9781032020785$q(hbk.)

UX research methods for media and communication studies :an introduction to contemporary qualitative methods /
Cirucci, Angela M.

UX research methods for media and communication studies :an introduction to contemporary qualitative methods /Angela M. Cirucci and Urszula M. Pruchniewska. - New York, NY :Routledge,c2022. - vii, 193 p. :ill. ;23 cm.

Includes bibliographical references and index.

What is UX? -- Biased digital structures and UX -- How did we get here? -- Interfaces and navigation -- Design thinking mindset -- Planning a UX research project -- Reporting and presenting findings -- Traditional research methods overview : interviews, focus groups, qualitative surveys, observations, and thematic analyses -- Emotional journey mapping -- Screenshot diaries -- Breakup and love letters -- Contextual inquiry -- Personas and scenarios -- Problem trees -- Cognitive mapping -- Brain writing and darkside writing -- Card sorting and tree testing -- Heuristic evaluations and walkthroughs as critical analysis -- Usability testing -- A/B testing.

"A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology) Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates"--

ISBN: 9781032018669$q(pbk.) :NT1210

LCCN: 2021048155Subjects--Topical Terms:

1000147793
Human-computer interaction
--Research

LC Class. No.: QA76.9.H85 / C54 2022

Dewey Class. No.: 004.01/9

UX research methods for media and communication studies :an introduction to contemporary qualitative methods /
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020 $a 9781032018669$q(pbk.) : $c NT1210
020 $a 9781032020785$q(hbk.)
020 $z 9781003181750$q(ebk.)
040 $a LBSOR/DLC $b eng $e aacr2 $c DLC
042 $a pcc
050 0 0 $a QA76.9.H85 $b C54 2022
082 0 0 $a 004.01/9 $2 23/eng/20211128
100 1 $a Cirucci, Angela M. $3 1000147791
245 1 0 $a UX research methods for media and communication studies : $b an introduction to contemporary qualitative methods / $c Angela M. Cirucci and Urszula M. Pruchniewska.
260 # $a New York, NY : $b Routledge, $c c2022.
300 $a vii, 193 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 # $a What is UX? -- Biased digital structures and UX -- How did we get here? -- Interfaces and navigation -- Design thinking mindset -- Planning a UX research project -- Reporting and presenting findings -- Traditional research methods overview : interviews, focus groups, qualitative surveys, observations, and thematic analyses -- Emotional journey mapping -- Screenshot diaries -- Breakup and love letters -- Contextual inquiry -- Personas and scenarios -- Problem trees -- Cognitive mapping -- Brain writing and darkside writing -- Card sorting and tree testing -- Heuristic evaluations and walkthroughs as critical analysis -- Usability testing -- A/B testing.
520 # $a "A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology) Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates"-- $c Provided by publisher.
650 # 0 $a Human-computer interaction $x Research $x Methodology. $3 1000147793
650 # 0 $a User-centered system design $x Research $x Methodology. $3 1000147794
650 # 0 $a User interfaces (Computer systems) $x Testing. $3 1000147795
650 # 0 $a Qualitative research. $3 168340
700 1 # $a Pruchniewska, Urszula M. $3 1000147792