南開科技大學圖書館 |

Language: 繁體中文

說明(常見問題)

南開科技大學

圖書館首頁

編目中圖書申請

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Purpose-driven pricing :leveraging t...

Firasta-Vastani, Saloni.

Purpose-driven pricing :leveraging the power of pricing for profit and societal good /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Purpose-driven pricing :/ Saloni Firasta-Vastani and Jagdish N. Sheth.
其他題名:	leveraging the power of pricing for profit and societal good /
作者:	Firasta-Vastani, Saloni.
其他作者:	Sheth, Jagdish N.
出版者:	London ;Routledge,c2025.
面頁冊數:	xvi, 159 p. :ill., ports. ;24 cm.
標題:	Pricing - Social aspects. -
ISBN:	9781032658940
ISBN:	9781032634814
ISBN:	9781032659008

Purpose-driven pricing :leveraging the power of pricing for profit and societal good /
Firasta-Vastani, Saloni.

Purpose-driven pricing :leveraging the power of pricing for profit and societal good /Saloni Firasta-Vastani and Jagdish N. Sheth. - London ;Routledge,c2025. - xvi, 159 p. :ill., ports. ;24 cm.

Includes bibliographical references and index.

"Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can help reduce carbon emissions, accelerate the adoption of eco-friendly products, improve people's health outcomes and lift quality of life. This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations with the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. Price can not only be used to improve profits and market share, but it can also be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that prosocial pricing can be used to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. This book introduces the concept of using the power of pricing to improve profits and for societal good, and then clearly explains how. It outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies range from innovating, un-bundling, unpackaging, collaborating, implementing new monetization models to applying learnings from behavioral pricing. Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. The book will also be valuable in executive training and for graduate students"--

ISBN: 9781032658940NT1168

LCCN: 2023056986Subjects--Topical Terms:

1000157457
Pricing
--Social aspects.

LC Class. No.: HF5416.5 / .F57 2024

Dewey Class. No.: 658.8/16

Purpose-driven pricing :leveraging the power of pricing for profit and societal good /
LDR:02496cam a2200217 a 4500 001 1000139650
005 20250708115746.0
008 240112s2025 enkac b 001 0 eng
010 $a 2023056986
020 $a 9781032658940 $q (bound) : $c NT1168
020 $a 9781032634814 $q (pbk.)
020 $a 9781032659008 $q (ebk.)
035 $a 23517147
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5416.5 $b .F57 2024
082 0 0 $a 658.8/16 $2 23/eng/20240112
100 1 $a Firasta-Vastani, Saloni. $3 1000157456
245 1 0 $a Purpose-driven pricing : $b leveraging the power of pricing for profit and societal good / $c Saloni Firasta-Vastani and Jagdish N. Sheth.
260 $a London ; $a New York : $b Routledge, $c c2025.
300 $a xvi, 159 p. : $b ill., ports. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can help reduce carbon emissions, accelerate the adoption of eco-friendly products, improve people's health outcomes and lift quality of life. This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations with the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. Price can not only be used to improve profits and market share, but it can also be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that prosocial pricing can be used to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. This book introduces the concept of using the power of pricing to improve profits and for societal good, and then clearly explains how. It outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies range from innovating, un-bundling, unpackaging, collaborating, implementing new monetization models to applying learnings from behavioral pricing. Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. The book will also be valuable in executive training and for graduate students"-- $c Provided by publisher.
650 0 $a Pricing $x Social aspects. $3 1000157457
700 1 $a Sheth, Jagdish N. $3 153137