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Brand psychology :the art and scienc...
~
Busche, Laura.
Brand psychology :the art and science of building strong brands /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Brand psychology :/ Laura Busche.
其他題名:
the art and science of building strong brands /
作者:
Busche, Laura.
出版者:
New York :Routledge,c2024.
面頁冊數:
xii, 384 p. :ill. (some col.) ;24 cm.
標題:
Branding (Marketing) - Psychological aspects. -
ISBN:
9781032373720
ISBN:
9781032373768
ISBN:
9781003336693
Brand psychology :the art and science of building strong brands /
Busche, Laura.
Brand psychology :
the art and science of building strong brands /Laura Busche. - New York :Routledge,c2024. - xii, 384 p. :ill. (some col.) ;24 cm.
Includes bibliographical references and index.
"Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"--
ISBN: 9781032373720NT1314
LCCN: 2023022170Subjects--Topical Terms:
1000157461
Branding (Marketing)
--Psychological aspects.
LC Class. No.: HF5415.1255 / .B869 2023
Dewey Class. No.: 658.8/27
Brand psychology :the art and science of building strong brands /
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the art and science of building strong brands /
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149447
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