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Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Relationship marketing :/ Thorsten Hennig-Thurau, Ursula Hansen, editors.
其他題名:	gaining competitive advantage through customer satisfaction and customer retention /
其他作者:	Hennig-Thurau, Thorsten,
出版者:	New York :Springer,2000.
面頁冊數:	xvii, 459 p. :ill. ;24 cm.
標題:	Relationship marketing. -
ISBN:	3540669426 (bound) :

Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /
LDR:00709cam _2200205 a_450 001 131563
003 DLC
005 19990403090954.0
008 991213s2000 nyua b 001 0 eng
010 $a 99087534
020 $a 3540669426 (bound) : $c NT1800
035 $a 00059632
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.55 $b .R446 2000
082 0 0 $a 658.8/12 $2 21
090 $a */658.812/R382/2000////090314
245 0 0 $a Relationship marketing : $b gaining competitive advantage through customer satisfaction and customer retention / $c Thorsten Hennig-Thurau, Ursula Hansen, editors.
260 $a New York : $b Springer, $c 2000.
300 $a xvii, 459 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Relationship marketing. $3 147565
650 0 $a Customer services $x Management. $3 147643
650 0 $a Customer relations $x Management. $3 147644
700 1 $a Hennig-Thurau, Thorsten, $d 1967- $3 147641
700 1 $a Hansen, Ursula. $3 147642