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The hero and the outlaw :building ex...

Mark, Margaret.

The hero and the outlaw :building extraordinary brands through the power of archetypes /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The hero and the outlaw :/ Margaret Mark and Carol S. Pearson.
Reminder of title:	building extraordinary brands through the power of archetypes /
Author:	Mark, Margaret.
other author:	Pearson, Carol,
Published:	New York :McGraw-Hill,c2001.
Description:	xii, 384 p. :ill. ;24 cm.
Subject:	Product management. -
ISBN:	0071364153 (hbk.: acid-free paper) :

The hero and the outlaw :building extraordinary brands through the power of archetypes /
Mark, Margaret.

The hero and the outlaw :building extraordinary brands through the power of archetypes /Margaret Mark and Carol S. Pearson. - New York :McGraw-Hill,c2001. - xii, 384 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0071364153 (hbk.: acid-free paper) :NT634

LCCN: 2001274378Subjects--Topical Terms:

149446
Product management.

LC Class. No.: HF5415.15 / .M334 2001

Dewey Class. No.: 658.8/27

The hero and the outlaw :building extraordinary brands through the power of archetypes /
LDR:00679nam _2200193 a_450 001 132187
005 19991011100501.0
008 021023s2001 nyua b 001 0 eng d
010 $a 2001274378
020 $a 0071364153 (hbk.: acid-free paper) : $c NT634
035 $a 00061289
040 $a ORX $c ORX $d DLC
042 $a lccopycat
050 0 0 $a HF5415.15 $b .M334 2001
082 0 0 $a 658.8/27 $2 21
092 $a */658.827/M345/2001////095277
100 1 $a Mark, Margaret. $3 149444
245 1 4 $a The hero and the outlaw : $b building extraordinary brands through the power of archetypes / $c Margaret Mark and Carol S. Pearson.
260 $a New York : $b McGraw-Hill, $c c2001.
300 $a xii, 384 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Product management. $3 149446
650 0 $a Brand name products. $3 149447
650 0 $a Brand name products $x Marketing. $3 149448
700 1 $a Pearson, Carol, $d 1944- $3 149445