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Image marketing :using public percep...
~
Marconi, Joe.
Image marketing :using public perceptions to attain business objectives /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Image marketing :/ Joe Marconi.
Reminder of title:
using public perceptions to attain business objectives /
Author:
Marconi, Joe.
Published:
Lincolnwood, Ill., USA :NTC Business Books ;c1996.
Description:
xviii, 232 p. :ill. ;24 cm.
Subject:
Corporate image. -
ISBN:
0844235040 (hbk. : alk. paper) :
Image marketing :using public perceptions to attain business objectives /
Marconi, Joe.
Image marketing :
using public perceptions to attain business objectives /Joe Marconi. - Lincolnwood, Ill., USA :NTC Business Books ;c1996. - xviii, 232 p. :ill. ;24 cm.
Includes bibliographical references (p. 217-219) and index.
ISBN: 0844235040 (hbk. : alk. paper) :NT991
LCCN: 95046960 Subjects--Topical Terms:
149623
Corporate image.
LC Class. No.: HD59.2 / .M37 1996
Dewey Class. No.: 659.2
Image marketing :using public perceptions to attain business objectives /
LDR
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001
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19991011112831.0
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021025s1996 ilua b 001 0 eng d
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95046960
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0844235040 (hbk. : alk. paper) :
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NT991
035
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00061356
040
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DLC
$c
DLC
$d
DLC
050
0 0
$a
HD59.2
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.M37 1996
082
0 0
$a
659.2
$2
20
092
$a
*/659.2/M321/1996////095874
100
1
$a
Marconi, Joe.
$3
149635
245
1 0
$a
Image marketing :
$b
using public perceptions to attain business objectives /
$c
Joe Marconi.
260
$a
Lincolnwood, Ill., USA :
$b
NTC Business Books ;
$a
Chicago, Ill. :
$b
American Marketing Association,
$c
c1996.
300
$a
xviii, 232 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references (p. 217-219) and index.
650
0
$a
Corporate image.
$3
149623
650
0
$a
Advocacy advertising.
$3
149636
650
0
$a
Public relations.
$3
149637
650
0
$a
Mass media and business.
$3
149638
0 based onreview(s)
Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
095874
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 659.2 M321 1996
一般(Normal)
On shelf
0
5030000-0910003
1 records • Pages 1 •
1
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