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The infinite asset :managing brands to build new value /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The infinite asset :/ Sam Hill, Chris Lederer.
其他題名:
managing brands to build new value /
作者:
Hill, Sam,
其他作者:
Lederer, Chris.,
出版者:
Boston, Mass. :Harvard Business School Press,c2001.
面頁冊數:
xii, 238 p. :ill. ;25 cm.
標題:
Brand name products - Management. -
ISBN:
1578512492 (hbk.) :
The infinite asset :managing brands to build new value /
Hill, Sam,1953-
The infinite asset :
managing brands to build new value /Sam Hill, Chris Lederer. - Boston, Mass. :Harvard Business School Press,c2001. - xii, 238 p. :ill. ;25 cm.
Includes bibliographical references (p. 207-220) and index.
ISBN: 1578512492 (hbk.) :NT790
LCCN: 2001024054Subjects--Topical Terms:
148375
Brand name products
--Management.
LC Class. No.: HD69.B7 / H55 2001
Dewey Class. No.: 658.8/27
The infinite asset :managing brands to build new value /
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0 筆讀者評論
館藏地:
全部
六樓西文書庫 (6th Floor-Western Books)
出版年:
卷號:
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1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
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Call number
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No. of reservations
Opac note
Attachments
095882
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.827 H648 2001
一般(Normal)
On shelf
0
5030000-0910003
1 records • Pages 1 •
1
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