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Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand warfare :/ David F. D'Alessandro, with Michele Owens.
其他題名:	10 rules for building the killer brand : lessons for new and old economy players /
作者:	D'Alessandro, David F.
其他作者:	Owens, Michele.
出版者:	New York :McGraw-Hill,c2001.
面頁冊數:	xviii, 185 p. ;24 cm.
附註:	Includes index.
標題:	Brand name products. -
ISBN:	0071362932 (hbk.) :

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
D'Alessandro, David F.

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /David F. D'Alessandro, with Michele Owens. - New York :McGraw-Hill,c2001. - xviii, 185 p. ;24 cm.

Includes index.

ISBN: 0071362932 (hbk.) :NT634

LCCN: 2001268628Subjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / D35 2001

Dewey Class. No.: 658.8/27

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
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