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Driving brand value :using integrated marketing to manage profitable stakeholder relationships /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Driving brand value :/ Tom Duncan, Sandra Moriarty.
Reminder of title:	using integrated marketing to manage profitable stakeholder relationships /
Author:	Duncan, Tom
other author:	Moriarty, Sandra E.
Published:	New York :McGraw-Hill,c1997.
Description:	xix, 284 p. :ill. ;24 cm.
標題:	Brand name products - Marketing -
ISBN:	0786308222 (hbk.) :

Driving brand value :using integrated marketing to manage profitable stakeholder relationships /
Duncan, Tom

Driving brand value :using integrated marketing to manage profitable stakeholder relationships /Tom Duncan, Sandra Moriarty. - New York :McGraw-Hill,c1997. - xix, 284 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0786308222 (hbk.) :NT634

LCCN: 97001667 Subjects--Topical Terms:

149945
Brand name products
--Marketing

LC Class. No.: HF5415.13 / .D845 1997

Dewey Class. No.: 658.8/27

Driving brand value :using integrated marketing to manage profitable stakeholder relationships /
LDR:00637nam 2200181 a 450 001 133127
005 20020930154929.0
008 021023s1997 nyua b 001 0 eng d
010 $a 97001667
020 $a 0786308222 (hbk.) : $c NT634
035 $a 00062234
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .D845 1997
082 0 0 $a 658.8/27 $2 21
092 $a */658.827/D912/1997////095526
100 1 $a Duncan, Tom $q (Thomas R.) $3 151657
245 1 0 $a Driving brand value : $b using integrated marketing to manage profitable stakeholder relationships / $c Tom Duncan, Sandra Moriarty.
260 $a New York : $b McGraw-Hill, $c c1997.
300 $a xix, 284 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Brand name products $x Marketing $x Management. $3 149945
650 0 $a Brand name products $x Marketing $x Management $x Case studies. $3 151659
650 0 $a Corporate image $x Case studies. $3 151660
700 1 $a Moriarty, Sandra E. $q (Sandra Ernst) $3 151658