• Driving brand value :using integrated marketing to manage profitable stakeholder relationships /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Driving brand value :/ Tom Duncan, Sandra Moriarty.
    Reminder of title: using integrated marketing to manage profitable stakeholder relationships /
    Author: Duncan, Tom
    other author: Moriarty, Sandra E.
    Published: New York :McGraw-Hill,c1997.
    Description: xix, 284 p. :ill. ;24 cm.
    標題: Brand name products - Marketing -
    ISBN: 0786308222 (hbk.) :
館藏地:  出版年:  卷號: 
館藏
  • 1 records • Pages 1 •
 
095526 六樓西文書庫 (6th Floor-Western Books) 一般借閱 外文書 * 658.827 D912 1997 一般(Normal) On shelf 0 5030000-0910003
  • 1 records • Pages 1 •
Reviews
Save to Personal ReadLists
Export a biliographic
pickup library
 
 
Change password
Login