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Strategic advertising campaigns /

~

Barnes, Beth E.

Strategic advertising campaigns /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic advertising campaigns // Don E. Schultz, Beth E. Barnes.
作者:	Schultz, Don E.
其他作者:	Barnes, Beth E.
出版者:	Lincolnwood, Ill., USA :NTC Business Books,c1995.
面頁冊數:	xxvi, 370 p. :ill. ;25 cm.
標題:	Advertising campaigns. -
ISBN:	0844230154 (hbk.) :

Strategic advertising campaigns /
Schultz, Don E.

Strategic advertising campaigns /Don E. Schultz, Beth E. Barnes. - 4th ed. - Lincolnwood, Ill., USA :NTC Business Books,c1995. - xxvi, 370 p. :ill. ;25 cm.

Includes bibliographical references (p. 353) and index.

ISBN: 0844230154 (hbk.) :NT1338

LCCN: 93042796 Subjects--Topical Terms:

152187
Advertising campaigns.

LC Class. No.: HF5823 / .S3636 1995

Dewey Class. No.: 659.1/13

Strategic advertising campaigns /
LDR:00624nam _2200193 a_450 001 133378
005 19991015173333.0
008 021108s1995 ilua b 001 0 eng d
010 $a 93042796
020 $a 0844230154 (hbk.) : $c NT1338
035 $a 00062499
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .S3636 1995
082 0 0 $a 659.1/13 $2 20
092 $a */659.113/S387-2/1995////096588
100 1 $a Schultz, Don E. $3 151952
245 1 0 $a Strategic advertising campaigns / $c Don E. Schultz, Beth E. Barnes.
250 $a 4th ed.
260 $a Lincolnwood, Ill., USA : $b NTC Business Books, $c c1995.
300 $a xxvi, 370 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 353) and index.
650 0 $a Advertising campaigns. $3 152187
700 1 $a Barnes, Beth E. $3 152186

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