| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Marketing moves :/ Philip Kotler, Dipak C. Jain, Suvit Maesincee. |
| 其他題名: |
a new approach to profits, growth, and renewal / |
| 作者: |
Kotler, Philip. |
| 其他作者: |
Jain, D. |
| 出版者: |
Boston, Mass. :Harvard Business School Press,c2002. |
| 面頁冊數: |
xii, 193 p. :ill. ;24 cm. |
| 附註: |
Includes index. |
| 標題: |
Marketing. - |
| ISBN: |
1578516005 (hbk. : alk. paper) : |