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The new marketing era :marketing to the imagination in a technology driven world /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The new marketing era :/ Paul Postma.
其他題名:	marketing to the imagination in a technology driven world /
作者:	Postma, Paul.
出版者:	New York :McGraw-Hill,c1999.
面頁冊數:	xii, 175 p. :ill. ;24 cm.
標題:	Marketing - Technological innovations. -
ISBN:	0070526753 (hbk.) :

The new marketing era :marketing to the imagination in a technology driven world /
Postma, Paul.

The new marketing era :marketing to the imagination in a technology driven world /Paul Postma. - New York :McGraw-Hill,c1999. - xii, 175 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0070526753 (hbk.) :NT515

LCCN: 98034857 Subjects--Topical Terms:

151012
Marketing
--Technological innovations.

LC Class. No.: HF5415 / .P642 1999

Dewey Class. No.: 658.8

The new marketing era :marketing to the imagination in a technology driven world /
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100 1 $a Postma, Paul. $3 152450
245 1 4 $a The new marketing era : $b marketing to the imagination in a technology driven world / $c Paul Postma.
260 $a New York : $b McGraw-Hill, $c c1999.
300 $a xii, 175 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Technological innovations. $3 151012
650 0 $a Marketing $x Psychological aspects. $3 152451
650 0 $a Consumer behavior. $3 146707

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