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The co-marketing solution :strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The co-marketing solution :/ Shawn Clark.
其他題名:	strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /
作者:	Clark, Shawn.
出版者:	Lincolnwood (Chicago), Ill. :NTC Business Books,c2000.
面頁冊數:	xiii, 207 p. :ill. ;24 cm.
標題:	Marketing - Management. - United States -
ISBN:	0658000063 (hbk.) :

The co-marketing solution :strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /
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245 1 4 $a The co-marketing solution : $b strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / $c Shawn Clark.
260 $a Lincolnwood (Chicago), Ill. : $b NTC Business Books, $c c2000.
300 $a xiii, 207 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 197) and index.
650 0 $a Marketing $z United States $x Management. $3 152886