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Total exposure :controlling your company's image in the glare of the business media explosion /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Total exposure :/ Gustav Carlson.
其他題名:	controlling your company's image in the glare of the business media explosion /
作者:	Carlson, Gustav.
出版者:	New York :American Management Assoc.,2000.
面頁冊數:	xi, 225 p. ;24 cm.
附註:	Includes index.
標題:	Corporate image - United States. -
ISBN:	0814404847 (hbk.) :

Total exposure :controlling your company's image in the glare of the business media explosion /
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005 19991016134531.0
008 021105s2000 nyu b 001 0 eng d
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020 $a 0814404847 (hbk.) : $c NT802
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040 $a DLC $c DLC $d DLC
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100 1 $a Carlson, Gustav. $3 151637
245 1 0 $a Total exposure : $b controlling your company's image in the glare of the business media explosion / $c Gustav Carlson.
260 $a New York : $b American Management Assoc., $c 2000.
300 $a xi, 225 p. ; $c 24 cm.
500 $a Includes index.
650 0 $a Corporate image $z United States. $3 152980
650 0 $a Public relations $z United States. $3 152981
650 0 $a Industrial publicity $z United States. $3 152982
650 0 $a Mass media and business $z United States. $3 152983