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Evaluating marketing strengths and w...

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American Marketing Association.

Evaluating marketing strengths and weaknesses /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Evaluating marketing strengths and weaknesses // David Parmerlee.
Author:	Parmerlee, David.
Published:	Lincolnwood, Ill., USA :NTC Business Books,c1993.
Description:	xiii, 238 p. :ill. ;28 cm.
Notes:	"American Marketing Association"--Cover.
Series:	American Marketing Association marketing toolbox
Subject:	Marketing - Management -
ISBN:	0844235784 (pbk.) :

Evaluating marketing strengths and weaknesses /
Parmerlee, David.

Evaluating marketing strengths and weaknesses /David Parmerlee. - Lincolnwood, Ill., USA :NTC Business Books,c1993. - xiii, 238 p. :ill. ;28 cm. - American Marketing Association marketing toolbox.

"American Marketing Association"--Cover.

ISBN: 0844235784 (pbk.) :NT634

LCCN: 92014241 Subjects--Topical Terms:

152010
Marketing
--Management

LC Class. No.: HF5415.13 / .P3246 1993

Dewey Class. No.: 658.8/00285

Evaluating marketing strengths and weaknesses /
LDR:00655nam _2200193 a_450 001 134017
005 19991105135335.0
008 021108s1993 ilua b 000 0 eng d
010 $a 92014241
020 $a 0844235784 (pbk.) : $c NT634
035 $a 00063157
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P3246 1993
082 0 0 $a 658.8/00285 $2 20
092 $a */658.800285/P254/1993////097019
100 1 $a Parmerlee, David. $3 152009
245 1 0 $a Evaluating marketing strengths and weaknesses / $c David Parmerlee.
260 $a Lincolnwood, Ill., USA : $b NTC Business Books, $c c1993.
300 $a xiii, 238 p. : $b ill. ; $c 28 cm.
440 0 $a American Marketing Association marketing toolbox
500 $a "American Marketing Association"--Cover.
650 0 $a Marketing $x Management $x Data processing. $3 152010
710 2 0 $a American Marketing Association. $3 151071

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097019

六樓西文書庫 (6th Floor-Western Books)

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* 658.800285 P254 1993

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5030000-0910003

1 records • Pages 1 •
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