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Strategic database marketing :the masterplan for starting and managing a profitable, customer-based marketing program /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic database marketing :/ Arthur Middleton Hughes.
其他題名:	the masterplan for starting and managing a profitable, customer-based marketing program /
其他題名:	Strategic data base marketing
作者:	Hughes, Arthur Middleton.
出版者:	New York :McGraw-Hill,c2000.
面頁冊數:	viii, 439 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Database marketing - Planning. -
ISBN:	0071351825 (hbk.) :

Strategic database marketing :the masterplan for starting and managing a profitable, customer-based marketing program /
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