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The observational research handbook ...

Abrams, Bill.

The observational research handbook :understanding how consumers live with your product /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The observational research handbook :/ Bill Abrams.
其他題名:	understanding how consumers live with your product /
作者:	Abrams, Bill.
出版者:	Lincolnwood, Il. :NTC Business Books,c2000.
面頁冊數:	xxiv, 277 p. :ill. ;24 cm.
附註:	At head of title: American Marketing Association.
標題:	Consumer behavior - United States. -
ISBN:	065800073X (hbk.) :

The observational research handbook :understanding how consumers live with your product /
Abrams, Bill.

The observational research handbook :understanding how consumers live with your product /Bill Abrams. - Lincolnwood, Il. :NTC Business Books,c2000. - xxiv, 277 p. :ill. ;24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

ISBN: 065800073X (hbk.) :NT1219

LCCN: 99044308 Subjects--Topical Terms:

153973
Consumer behavior
--United States.

LC Class. No.: HF5415.33.U6 / A25 2000

Dewey Class. No.: 658.8/34

The observational research handbook :understanding how consumers live with your product /
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