• Persuasive imagery :a consumer response perspective /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Persuasive imagery :/ edited by Linda M. Scott, Rajeev Batra.
    Reminder of title: a consumer response perspective /
    other author: Scott, Linda M.
    Published: Mahwah, N.J. :Lawrence Erlbaum Associates,2003.
    Description: xxi, 436 p. :ill. (some col.) ;24 cm.
    Series: Advertising and consumer psychology
    Subject: Imagery (Psychology) -
    ISBN: 0805842020 (hbk. : alk. paper) :
Location:  Year:  Volume Number: 
Items
  • 1 records • Pages 1 •
 
E01714 六樓西文書庫 (6th Floor-Western Books) 一般借閱 外文書 * 153.852 P467 2003 一般(Normal) On shelf 0 5030000-0920014
  • 1 records • Pages 1 •
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