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Advertising campaign strategy :a gui...
~
Parente, Donald.
Advertising campaign strategy :a guide to marketing communication plans /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising campaign strategy :/ Donald Parente.
Reminder of title:
a guide to marketing communication plans /
Author:
Parente, Donald.
Published:
Mason, OH :Thomson/South-Western,c2004.
Description:
xxvii, 404 p. :ill. ;24 cm.
Subject:
Advertising campaigns. -
ISBN:
0324271905 (hbk.) :
Advertising campaign strategy :a guide to marketing communication plans /
Parente, Donald.
Advertising campaign strategy :
a guide to marketing communication plans /Donald Parente. - 3rd ed. - Mason, OH :Thomson/South-Western,c2004. - xxvii, 404 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0324271905 (hbk.) :NT3020
LCCN: 99074298 Subjects--Topical Terms:
152187
Advertising campaigns.
LC Class. No.: HF5837 / .A38 2000
Dewey Class. No.: 659.1/13
Advertising campaign strategy :a guide to marketing communication plans /
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Advertising campaign strategy :
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a guide to marketing communication plans /
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Donald Parente.
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3rd ed.
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Mason, OH :
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Thomson/South-Western,
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c2004.
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xxvii, 404 p. :
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ill. ;
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24 cm.
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Includes bibliographical references and index.
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Advertising campaigns.
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152187
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Communication in marketing.
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Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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Attachments
E01544
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 659.113 P229 2004
一般(Normal)
On shelf
0
5030000-0920014
1 records • Pages 1 •
1
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