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The customer loyalty solution :what works and what doesn't in customer loyalty programs /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The customer loyalty solution :/ by Arthur Middleton Hughes.
其他題名:	what works and what doesn't in customer loyalty programs /
作者:	Hughes, Arthur Middleton.
出版者:	New York :McGraw-Hill,c2003.
面頁冊數:	xix, 364 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Database marketing. -
ISBN:	0071363661 (hbk.) :

The customer loyalty solution :what works and what doesn't in customer loyalty programs /
LDR:00630nam _22002058a_450 001 136037
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005 20031018165233.0
008 020718s2003 nyua b 001 0 eng
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020 $a 0071363661 (hbk.) : $c NT947
035 $a 00074013
040 $a DLC $c DLC
042 $a pcc
050 0 0 $a HF5415.126 $b .H845 2003
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100 1 $a Hughes, Arthur Middleton. $3 153737
245 1 4 $a The customer loyalty solution : $b what works and what doesn't in customer loyalty programs / $c by Arthur Middleton Hughes.
260 $a New York : $b McGraw-Hill, $c c2003.
300 $a xix, 364 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 0 $a Database marketing. $3 151585
650 0 $a Customer loyalty programs. $3 156964