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Lessons from a chief marketing offic...

Kirk, Bradford C.

Lessons from a chief marketing officer :what it takes to win in consumer marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Lessons from a chief marketing officer :/ Bradford C. Kirk.
其他題名:	what it takes to win in consumer marketing /
作者:	Kirk, Bradford C.
出版者:	Chicago, IL :McGraw-Hill,2003.
面頁冊數:	xii, 243 p. ;22 cm.
附註:	Includes index.
標題:	Marketing. -
ISBN:	0071403175 (hbk.) :

Lessons from a chief marketing officer :what it takes to win in consumer marketing /
Kirk, Bradford C.

Lessons from a chief marketing officer :what it takes to win in consumer marketing /Bradford C. Kirk. - Chicago, IL :McGraw-Hill,2003. - xii, 243 p. ;22 cm.

Includes index.

ISBN: 0071403175 (hbk.) :NT947

LCCN: 2002035359Subjects--Topical Terms:

147453
Marketing.

LC Class. No.: HF5415 / .K5243 2003

Dewey Class. No.: 658.8

Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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245 1 0 $a Lessons from a chief marketing officer : $b what it takes to win in consumer marketing / $c Bradford C. Kirk.
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650 0 $a Advertising. $3 147785
650 0 $a Marketing $x Management. $3 147454
650 0 $a Advertising $x Management. $3 158991
650 0 $a Marketing research. $3 148579