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Marketing strategy :a decision-focus...

Walker, Orville C.

Marketing strategy :a decision-focused approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy :/ Orville C. Walker Jr. ... [et al.].
Reminder of title:	a decision-focused approach /
other author:	Walker, Orville C.
Published:	Boston :McGraw-Hill/Irwin,c2003.
Description:	xviii, 365 p. :ill. (some col.) ;26 cm. +1 CD-ROM (4 3/4 in.)
Notes:	Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999.
標題:	Marketing - Management. -
ISBN:	0072466707 (alk. paper)
ISBN:	0071151176 (pbk. : International ed.) :
ISBN:	0072466715 (CD-ROM)

Marketing strategy :a decision-focused approach /
Marketing strategy :a decision-focused approach /Orville C. Walker Jr. ... [et al.]. - 4th ed. - Boston :McGraw-Hill/Irwin,c2003. - xviii, 365 p. :ill. (some col.) ;26 cm. +1 CD-ROM (4 3/4 in.)

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999.

Includes bibliographical references and indexes.

Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.

ISBN: 0072466707 (alk. paper)

LCCN: 2002020042Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .W249 2003

Dewey Class. No.: 658.8/02

Marketing strategy :a decision-focused approach /
LDR:01343cam _22003014a_450 001 136440
003 DLC
005 20031022104024.0
008 020124s2003 maua b 001 0 eng
010 $a 2002020042
020 $a 0072466707 (alk. paper)
020 $a 0071151176 (pbk. : International ed.) : $c NT770
020 $a 0072466715 (CD-ROM)
035 $a 00074416
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .W249 2003
082 0 0 $a 658.8/02 $2 21
092 $a */658.802/M345/2003////E00920
245 0 0 $a Marketing strategy : $b a decision-focused approach / $c Orville C. Walker Jr. ... [et al.].
250 $a 4th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2003.
300 $a xviii, 365 p. : $b ill. (some col.) ; $c 26 cm. + $e 1 CD-ROM (4 3/4 in.)
500 $a Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999.
500 $a Title on CD-ROM: GAMAR 3
504 $a Includes bibliographical references and indexes.
538 $a Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
650 0 $a Marketing $x Management. $3 147454
700 1 $a Walker, Orville C. $3 159364
700 1 $a Walker, Orville C. $t Marketing strategy. $3 159365
740 0 2 $a GAMAR 3
740 0 2 $a GAMAR 3 CD-ROM