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Strategic advertising management /
~
Elliott, Richard H.
Strategic advertising management /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Strategic advertising management // Larry Percy, John R. Rossiter, Richard Elliott.
作者:
Percy, Larry.
其他作者:
Rossiter, John R.
出版者:
Oxford ;Oxford University Press,2001.
面頁冊數:
xxi, 288 p., 12 p. of plates :ill. (some col.) ;25 cm.
標題:
Sales promotion. -
ISBN:
0198782322 (pbk.) :
Strategic advertising management /
Percy, Larry.
Strategic advertising management /
Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ;Oxford University Press,2001. - xxi, 288 p., 12 p. of plates :ill. (some col.) ;25 cm.
Includes bibliographical references and index.
ISBN: 0198782322 (pbk.) :NT1268
LCCN: 2001273433
Nat. Bib. No.: GBA1-Y4263Subjects--Topical Terms:
151955
Sales promotion.
LC Class. No.: HF5438.5 / .P475 2001
Dewey Class. No.: 659.1
Strategic advertising management /
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Larry Percy, John R. Rossiter, Richard Elliott.
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xxi, 288 p., 12 p. of plates :
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