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Services marketing in Asia :managing...
~
Keh, Hean Tat.
Services marketing in Asia :managing people, technology, and strategy /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Services marketing in Asia :/ Christopher Lovelock, Jochen Wirtz, Hean Tat Keh.
其他題名:
managing people, technology, and strategy /
作者:
Lovelock, Christopher H.
其他作者:
Wirtz, Jochen.
出版者:
Singapore ;Prentice Hall,2002.
面頁冊數:
xxi, 706 p. :ill. ;24 cm.
附註:
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.
標題:
Services industries - Marketing. - Asia -
ISBN:
0130605662 (pbk.) :
Services marketing in Asia :managing people, technology, and strategy /
Lovelock, Christopher H.
Services marketing in Asia :
managing people, technology, and strategy /Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. - Singapore ;Prentice Hall,2002. - xxi, 706 p. :ill. ;24 cm.
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.
Includes bibliographical references and index.
ISBN: 0130605662 (pbk.) :NT915
LCCN: 2001412808Subjects--Topical Terms:
159572
Services industries
--Marketing.--Asia
LC Class. No.: HD9987.A2 / L68 2002
Dewey Class. No.: 380.1/45
Services marketing in Asia :managing people, technology, and strategy /
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0 筆讀者評論
館藏地:
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六樓西文書庫 (6th Floor-Western Books)
出版年:
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E01081
六樓西文書庫 (6th Floor-Western Books)
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