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Becoming a category of one :how extr...

Calloway, Joe.

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Becoming a category of one :/ Joe Calloway.
其他題名:	how extraordinary companies transcend commodity and defy comparison /
作者:	Calloway, Joe.
出版者:	Hoboken, N.J. :J. Wiley,c2003.
面頁冊數:	xiv, 223 p. ;24 cm.
附註:	Includes index.
標題:	Benchmarking (Management) -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2003002423.html
ISBN:	0471274046 (hbk.) :

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /
Calloway, Joe.

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /Joe Calloway. - Hoboken, N.J. :J. Wiley,c2003. - xiv, 223 p. ;24 cm.

Includes index.

We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.

ISBN: 0471274046 (hbk.) :NT892

LCCN: 2003002423Subjects--Topical Terms:

151004
Benchmarking (Management)

LC Class. No.: HD62.15 / .C34 2003

Dewey Class. No.: 658.4/013

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /
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245 1 0 $a Becoming a category of one : $b how extraordinary companies transcend commodity and defy comparison / $c Joe Calloway.
260 $a Hoboken, N.J. : $b J. Wiley, $c c2003.
300 $a xiv, 223 p. ; $c 24 cm.
500 $a Includes index.
505 0 $a We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.
650 0 $a Benchmarking (Management) $3 151004
650 0 $a Corporate image. $3 149623
650 0 $a Brand name products. $3 149447
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley031/2003002423.html