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A branded world :adventures in public relations and the creation of superbrands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A branded world :/ Michael Levine.
Reminder of title:	adventures in public relations and the creation of superbrands /
Author:	Levine, Michael,
Published:	Hoboken, N.J. :J. Wiley,c2003.
Description:	xi, 260 p. ;24 cm.
Subject:	Brand name products - United States. -
Online resource:	http://www.loc.gov/catdir/toc/wiley031/2002192262.html
ISBN:	0471263664 (hbk.) :

A branded world :adventures in public relations and the creation of superbrands /
Levine, Michael,1954-

A branded world :adventures in public relations and the creation of superbrands /Michael Levine. - Hoboken, N.J. :J. Wiley,c2003. - xi, 260 p. ;24 cm.

Includes bibliographical references (p. 253) and index.

ISBN: 0471263664 (hbk.) :NT999

LCCN: 2002192262Subjects--Topical Terms:

153194
Brand name products
--United States.

LC Class. No.: HD69.B7 / L486 2003

Dewey Class. No.: 659.2/0973

A branded world :adventures in public relations and the creation of superbrands /
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003 DLC
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008 021213s2003 nju b 001 0 eng
010 $a 2002192262
020 $a 0471263664 (hbk.) : $c NT999
035 $a 00074815
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HD69.B7 $b L486 2003
082 0 0 $a 659.2/0973 $2 21
092 $a */659.2/L665/2003////E01845
100 1 $a Levine, Michael, $d 1954- $3 150528
245 1 2 $a A branded world : $b adventures in public relations and the creation of superbrands / $c Michael Levine.
260 $a Hoboken, N.J. : $b J. Wiley, $c c2003.
300 $a xi, 260 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 253) and index.
650 0 $a Brand name products $z United States. $3 153194
650 0 $a Public relations $z United States. $3 152981
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley031/2002192262.html