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Smart marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Smart marketing // John L. Mariotti.
作者:	Mariotti, John L., 1941-
出版者:	Oxford :Capstone,2004.
面頁冊數:	309 p. ;21 cm.
叢書名:	Work smarter
標題:	Marketing. -
ISBN:	1841125857 (pbk.) :

Smart marketing /
Mariotti, John L., 1941-

Smart marketing /John L. Mariotti. - Oxford :Capstone,2004. - 309 p. ;21 cm. - Work smarter.

Includes bibliographical references (p. 297-300) and index.

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy you've picked up the right book. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing: You must have a plan Get close to your customers Do your homework Remember relationships Use the speed and reach of technology To be really smart about marketing in this era of accelerating knowledge, information avalanches, the ubiquitous Internet and exploding e-commerce you have to do smart things and make smart decisions faster and better than ever before. If you don't you'll be a smart job hunter, because your company will be bought by a competitor that does! Smart Marketing is your key to success in the new world of business. Watch your sales, your company and your career take off!

ISBN: 1841125857 (pbk.) :USSubjects--Topical Terms:

147453
Marketing.

Smart marketing /
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035 $a 00080659
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100 1 0 $a Mariotti, John L., 1941- $3 161347
245 1 0 $a Smart marketing / $c John L. Mariotti.
260 0 $a Oxford : $b Capstone, $c 2004.
300 $a 309 p. ; $c 21 cm.
440 $a Work smarter
504 $a Includes bibliographical references (p. 297-300) and index.
520 $a Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy you've picked up the right book. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing: You must have a plan Get close to your customers Do your homework Remember relationships Use the speed and reach of technology To be really smart about marketing in this era of accelerating knowledge, information avalanches, the ubiquitous Internet and exploding e-commerce you have to do smart things and make smart decisions faster and better than ever before. If you don't you'll be a smart job hunter, because your company will be bought by a competitor that does! Smart Marketing is your key to success in the new world of business. Watch your sales, your company and your career take off!
650 0 $a Marketing. $3 147453

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