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The manager's guide to distribution channels /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The manager's guide to distribution channels // Linda Gorchels, Edward J. Marien, Chuck West.
Author:	Gorchels, Linda.
other author:	West, Chuck.
Published:	New York, :McGraw-Hill,c2004.
Description:	xii, 225 p. :ill. ;24 cm.
Subject:	Marketing channels. -
Online resource:	http://www.loc.gov/catdir/bios/mh042/2003026032.html
Online resource:	http://www.loc.gov/catdir/description/mh041/2003026032.html
Online resource:	http://www.loc.gov/catdir/toc/ecip0411/2003026032.html
ISBN:	0071428682 (hbk.):

The manager's guide to distribution channels /
Gorchels, Linda.

The manager's guide to distribution channels /Linda Gorchels, Edward J. Marien, Chuck West. - New York, :McGraw-Hill,c2004. - xii, 225 p. :ill. ;24 cm.

Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.

ISBN: 0071428682 (hbk.):NT1478

LCCN: 2003026032Subjects--Topical Terms:

147601
Marketing channels.

LC Class. No.: HF5415.129 / .G67 2004

Dewey Class. No.: 658.8/7

The manager's guide to distribution channels /
LDR:01196cam _2200193 a_450 001 138297
008 031125s2004 nyua 000 0 eng
010 $a 2003026032
020 $a 0071428682 (hbk.): $c NT1478
035 $a 00095720
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.129 $b .G67 2004
082 0 0 $a 658.8/7 $2 22
100 1 $a Gorchels, Linda. $3 153974
245 1 4 $a The manager's guide to distribution channels / $c Linda Gorchels, Edward J. Marien, Chuck West.
260 $a New York, : $b McGraw-Hill, $c c2004.
300 $a xii, 225 p. : $b ill. ; $c 24 cm.
505 0 $a Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
650 0 $a Marketing channels. $3 147601
700 1 $a West, Chuck. $3 164064
700 1 $a Marien, Edward J. $3 152947
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/mh042/2003026032.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh041/2003026032.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0411/2003026032.html

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E03249

六樓西文書庫 (6th Floor-Western Books)

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外文書

* 658.87 G661 2004

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5030000-0940017

1 records • Pages 1 •
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