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An advertiser's guide to better radio advertising :tune in to the power of the brand conversation medium /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An advertiser's guide to better radio advertising :/ Andrew Ingram and Mark Barber.
Reminder of title:	tune in to the power of the brand conversation medium /
Author:	Ingram, Andrew.
other author:	Barber, Mark.
Published:	Chichester, West Sussex, England ;Wiley,c2005.
Description:	xvi, 216 p. :ill. ;23 cm.
Subject:	Radio advertising - Great Britain. -
Online resource:	http://www.loc.gov/catdir/toc/ecip058/2005005166.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005005166-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005005166-d.html
ISBN:	0470012927 (hbk.) :

An advertiser's guide to better radio advertising :tune in to the power of the brand conversation medium /
Ingram, Andrew.

An advertiser's guide to better radio advertising :tune in to the power of the brand conversation medium /Andrew Ingram and Mark Barber. - Chichester, West Sussex, England ;Wiley,c2005. - xvi, 216 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 0470012927 (hbk.) :NT1309

Standard No.: 9780470012925 (hbk.)

LCCN: 2005005166Subjects--Corporate Names:

167069
Capital (Radio Station : London, England)
--History.Subjects--Topical Terms:

167072
Radio advertising
--Great Britain.

LC Class. No.: HF6146.R3 / I45 2005

Dewey Class. No.: 659.14/2/09421

An advertiser's guide to better radio advertising :tune in to the power of the brand conversation medium /
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245 1 3 $a An advertiser's guide to better radio advertising : $b tune in to the power of the brand conversation medium / $c Andrew Ingram and Mark Barber.
260 $a Chichester, West Sussex, England ; $a Hoboken : $b Wiley, $c c2005.
300 $a xvi, 216 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
610 2 0 $a Capital (Radio Station : London, England) $x History. $3 167069
610 2 0 $a LBC (Radio Station : London, England) $x History. $3 167070
650 0 $a Radio advertising $z Great Britain. $3 167072
650 0 $a Radio broadcasting $z Great Britain. $3 167073
700 1 $a Barber, Mark. $3 167071
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip058/2005005166.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0621/2005005166-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0621/2005005166-d.html