南開科技大學圖書館 |

Language: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding unbound :/ Rick Mathieson.
Reminder of title:	the future of advertising, sales, and the brand experience in the wireless age /
Author:	Mathieson, Rick.
Published:	New York :AMACOM,c2005.
Description:	ix, 244 p. :ill. ;24 cm.
Subject:	Mobile commerce. -
ISBN:	0814472877 :

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [213]-227) and index.

The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wirelesspoint of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020

ISBN: 0814472877 :NT686

LCCN: 2005002544 Subjects--Topical Terms:

161570
Mobile commerce.

LC Class. No.: HF5548.34 / .M38 2005

Dewey Class. No.: 658.8/72

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /
LDR:00877nam _2200217 _450 001 139631
003 OCoLC
005 20050921160430.0
008 050128s2005 nyua b 001 0 eng
010 $a 2005002544
020 $a 0814472877 : $c NT686
035 $a 00111006
040 $a DLC $c DLC $d C#P $d BAKER $d OSU
042 $a pcc
049 $a OSUU
050 0 0 $a HF5548.34 $b .M38 2005
082 0 0 $a 658.8/72 $2 22
100 1 $a Mathieson, Rick. $3 167338
245 1 0 $a Branding unbound : $b the future of advertising, sales, and the brand experience in the wireless age / $c Rick Mathieson.
260 $a New York : $b AMACOM, $c c2005.
300 $a ix, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [213]-227) and index.
505 0 $a The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wirelesspoint of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020
650 0 $a Mobile commerce. $3 161570
650 0 $a Product management. $3 149446
710 2 $a American Management Association. $3 150858