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Strategic database marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic database marketing // Arthur Middleton Hughes.
作者:	Hughes, Arthur Middleton.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	viii, 437 p. :ill. ;24 cm.
標題:	Database marketing - Planning. -
ISBN:	007145750X (hardcover : alk. paper) :

Strategic database marketing /
Hughes, Arthur Middleton.

Strategic database marketing /Arthur Middleton Hughes. - 3rd ed. - New York :McGraw-Hill,c2006. - viii, 437 p. :ill. ;24 cm.

Includes bibliographical references (p. 405-407) and index.

Strategic database marketing and the Web: an overview -- "The vision thing" -- Lifetime value--the criterion of strategy -- Designing a successful customer strategy -- Building profits with recency, frequency, monetary analysis -- Communicating with customers -- Customer retention and loyalty -- Customer segmentation -- How predictive modeling boosts response -- Customer acquisition -- Strategy verification: testing and control groups -- Internet marketing -- Retailing and packaged goods -- Building retention and loyalty in business customers -- Financial services -- Why databases fail -- Database types that succeed -- Choosing business partners -- Database marketing and the internal struggle for power -- A farewell to the reader -- Appendix A. How to keep up with database marketing and commerce on the Web -- Appendix B. Answers to quiz questions -- Appendix C. Glossary of terms used in strategic database marketing

ISBN: 007145750X (hardcover : alk. paper) :NT1372

LCCN: 2005006389 Subjects--Topical Terms:

153738
Database marketing
--Planning.

LC Class. No.: HF5415.126 / .H843 2006

Dewey Class. No.: 658.8/72

Strategic database marketing /
LDR:01578nam _2200217 _450 001 139635
003 OCoLC
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008 050308s2006 nyua b 001 0 eng
010 $a 2005006389
020 $a 007145750X (hardcover : alk. paper) : $c NT1372
035 $a 00111010
040 $a DLC $c DLC $d YDX $d BAKER $d CIN
042 $a pcc
050 0 0 $a HF5415.126 $b .H843 2006
082 0 0 $a 658.8/72 $2 22
100 1 $a Hughes, Arthur Middleton. $3 153737
245 1 0 $a Strategic database marketing / $c Arthur Middleton Hughes.
250 $a 3rd ed.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a viii, 437 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 405-407) and index.
505 0 $a Strategic database marketing and the Web: an overview -- "The vision thing" -- Lifetime value--the criterion of strategy -- Designing a successful customer strategy -- Building profits with recency, frequency, monetary analysis -- Communicating with customers -- Customer retention and loyalty -- Customer segmentation -- How predictive modeling boosts response -- Customer acquisition -- Strategy verification: testing and control groups -- Internet marketing -- Retailing and packaged goods -- Building retention and loyalty in business customers -- Financial services -- Why databases fail -- Database types that succeed -- Choosing business partners -- Database marketing and the internal struggle for power -- A farewell to the reader -- Appendix A. How to keep up with database marketing and commerce on the Web -- Appendix B. Answers to quiz questions -- Appendix C. Glossary of terms used in strategic database marketing
650 0 $a Database marketing $x Planning. $3 153738