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Brand relations management :bridging...

Aperia, Tony.

Brand relations management :bridging the gap between brand promise and brand delivery /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand relations management :/ Tony Aperia, Rolf Back.
其他題名:	bridging the gap between brand promise and brand delivery /
作者:	Aperia, Tony.
其他作者:	Back, Rolf,
出版者:	Liber :Copenhagen Business School Press,c2004.
面頁冊數:	373 p. :ill. ;25 cm.
標題:	Brand name products. -
ISBN:	8279351434 (Norway : pbk.)
ISBN:	8763001217 (Rest of the world : pbk.) :
ISBN:	914706403X

Brand relations management :bridging the gap between brand promise and brand delivery /
Aperia, Tony.

Brand relations management :bridging the gap between brand promise and brand delivery /Tony Aperia, Rolf Back. - Liber :Copenhagen Business School Press,c2004. - 373 p. :ill. ;25 cm.

Includes bibliographical references (p. 361-370) and index.

ISBN: 8279351434 (Norway : pbk.)Subjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / A64 2004

Brand relations management :bridging the gap between brand promise and brand delivery /
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