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Media research methods :measuring audiences, reactions and impact /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media research methods :/ Barrie Gunter.
Reminder of title:	measuring audiences, reactions and impact /
Author:	Gunter, Barrie.
Published:	London ;Sage Publications,2000.
Description:	314 p. ;24 cm.
Subject:	Mass media - Research -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html
ISBN:	0761956581
ISBN:	076195659X (pbk.) :

Media research methods :measuring audiences, reactions and impact /
Gunter, Barrie.

Media research methods :measuring audiences, reactions and impact /Barrie Gunter. - London ;Sage Publications,2000. - 314 p. ;24 cm.

Includes bibliographical references (p. [280]-307) and index.

ISBN: 0761956581

LCCN: 00698066 Subjects--Topical Terms:

171440
Mass media
--Research

LC Class. No.: P91.3 / .G86 2000

Dewey Class. No.: 302.23/07/2

Media research methods :measuring audiences, reactions and impact /
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010 $a 00698066
020 $a 0761956581
020 $a 076195659X (pbk.) : $c NT1168
035 $a 00114178
040 $a UKM $c UKM $d GZQ $d DLC
042 $a lccopycat
050 0 0 $a P91.3 $b .G86 2000
082 0 0 $a 302.23/07/2 $2 21
100 1 $a Gunter, Barrie. $3 157510
245 1 0 $a Media research methods : $b measuring audiences, reactions and impact / $c Barrie Gunter.
260 $a London ; $a Thousand Oaks, Calif. : $b Sage Publications, $c 2000.
300 $a 314 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [280]-307) and index.
650 0 $a Mass media $x Research $x Methodology. $3 171440
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html

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E08000

六樓西文書庫 (6th Floor-Western Books)

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* 302.23072 G977 2000

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5030000-0950013

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