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Mass affluence :seven new rules of marketing to today's consumer /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Mass affluence :/ Paul Nunes, Brian Johnson.
其他題名:
seven new rules of marketing to today's consumer /
作者:
Nunes, Paul,
其他作者:
Johnson, Brian,
出版者:
Boston, Mass. :Harvard Business School Press,c2004.
面頁冊數:
xvii, 269 p. :ill. ;24 cm.
標題:
Marketing - United States. -
ISBN:
1591391962 (hbk.) :
Mass affluence :seven new rules of marketing to today's consumer /
Nunes, Paul,1963-
Mass affluence :
seven new rules of marketing to today's consumer /Paul Nunes, Brian Johnson. - Boston, Mass. :Harvard Business School Press,c2004. - xvii, 269 p. :ill. ;24 cm.
Includes bibliographical references (p. [235]-253) and index.
ISBN: 1591391962 (hbk.) :NT1060
LCCN: 2004002471Subjects--Topical Terms:
152907
Marketing
--United States.
LC Class. No.: HF5415.1 / .N86 2004
Dewey Class. No.: 658.8
Mass affluence :seven new rules of marketing to today's consumer /
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