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Understanding the hospitality consumer /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Understanding the hospitality consumer // Alistair Williams.
作者:
Williams, Alistair.
出版者:
Oxford ;Butterworth-Heinemann,2002.
面頁冊數:
xv, 261 p. :ill. ;24 cm.
標題:
Hospitality industry - Management. -
電子資源:
http://www.loc.gov/catdir/description/els031/2002071173.html
電子資源:
http://www.loc.gov/catdir/toc/els031/2002071173.html
ISBN:
0750652497 (pbk.)
ISBN:
9780750652490
Understanding the hospitality consumer /
Williams, Alistair.
Understanding the hospitality consumer /
Alistair Williams. - Oxford ;Butterworth-Heinemann,2002. - xv, 261 p. :ill. ;24 cm. - Hospitality, leisure, and tourism. - Hospitality, leisure, and tourism series..
Includes bibliographical references (p. 243-258) and index.
Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.
ISBN: 0750652497 (pbk.)
LCCN: 2002071173Subjects--Topical Terms:
168565
Hospitality industry
--Management.
LC Class. No.: TX911.3.M27 / W55 2002
Dewey Class. No.: 647.95/068
Understanding the hospitality consumer /
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Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.
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