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Psychology of advertising :a new cen...
~
D.E. Visuals (Firm)
Psychology of advertising :a new century.
紀錄類型:
書目-投影資料、錄影資料、電影片 : 單行本
正題名/作者:
Psychology of advertising :/ produced & directed, Phil Rutsohn.
其他題名:
a new century.
其他作者:
Rutsohn, Phil.
出版者:
Sunrise, FL :D.E. Visuals ;c2002.
面頁冊數:
2 videodisc (ca. 44 min.) :sd., col. ;4 3/4 in.
標題:
Advertising. -
Psychology of advertising :a new century.
Psychology of advertising :
a new century.[videorecording] /produced & directed, Phil Rutsohn. - Sunrise, FL :D.E. Visuals ;c2002. - 2 videodisc (ca. 44 min.) :sd., col. ;4 3/4 in.
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement. Part 2 describes specific techniques including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
DVD.
NT18400
Publisher. No.: DE 118BD.E. VisualsSubjects--Topical Terms:
147785
Advertising.
LC Class. No.: HF5823 / .P89 2002
Psychology of advertising :a new century.
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a new century.
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Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement. Part 2 describes specific techniques including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
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